3 Easy Ways to Add Remote Video Production to Your Marketing Strategy - Video Production Company | Humanstory | Richmond, VA

So, it’s August. Not like I’m keeping count or anything, but that’s 8 whole months of this nightmare. Work from home sounded good, didn’t it? But now, marketing is getting kind of tricky. Regardless of it being the deciding factor of our nation’s economy, the COVID-19 messaging is falling on deaf ears. I’m even bored writing it.

Enter, video.

Everyone knows video has been the hot hot hot trend for years with no signs of cooling off.

83% of video marketers say video has helped them generate leads. (Wyzowl, 2020)
95% of video marketers said they felt they’d increased understanding of their product or service using video. (Wyzowl, 2020)
93% of brands got a new customer because of a video on social media. (Wyzowl, 2020)
54% of consumers want to see more video content this year. (Hubspot 2020)

At the same time, 81% of marketers say video content is the most difficult kind of content to create. (Wordstream) We imagine as the daily WFH tally continues creeping up, this percentage is only going to grow. We hear you. Video isn’t easy. We know that better than anyone because it’s what we do best.

However, it’s worth it.

Don’t believe us? Believe your peers. ,,99% of marketers who already have added video content to their marketing strategy say they will continue in the future. (Hubspot 2020) That being said… We have options!

What do you own already?

92% of marketers make videos with assets they already have. (Animoto, 2017) Re-edits are a great way to put a fresh spin on messaging while maintaining no guest policies and keeping costs low. These can also be turned around pretty quick – great for social media.

Have an iPhone?

Do you know how powerful that little machine in your pocket is? Pretty incredible. We have the capability to remotely connect through an app to your phone. If you can provide your phone with a pair of legs, we can tell it where to point. The footage will then be sent to us directly, ready to go! This technique works best for short voiceover or non-dialogue pieces. Think, a really nice facility tour, or product beauty shots!

Got room for one?

We can send in one, healthy, masked individual with a professional camera. They can make sure everything is covered with the best quality. If you want to add in some story elements (which we suggest), we can Zoom in and interview any speakers. This is a great option for companies who want to supplement meetings, sales calls, conferences, and longer marketing materials while still maintaining safety precautions. We know these alternatives work because we have done them. AKA: Don’t be scared of video! Now is the time to join the masses who know content marketing works. Now… my sourdough is ready. Can we talk later?