Video Drives Connections.
Company culture exists whether it is actively shaped or just a product of existing behaviors. Incorporating video is a great tool to proactively mold your business’s ecosystem.
In business, videos give brands a personal touch – a face and soul. People are social creatures, and we are naturally drawn to learning about other people. Breaking down your business and showing its human aspect is an effective way to promote your culture and values within an organization.
Video can be an effective way to share the emotional side behind this purpose. The ability to connect within video is a powerful way to help employees get on the same page about a company’s ‘why’. There are many different ways you can use video as well as many aspects of company culture that benefit from video. We have identified four examples.
4 Benefits That Video Has on Human Resources:
1. Employee Growth
Culture is built on and by your employees. Your company is only as strong as its members. Help your colleagues grow by incorporating video into your training and development programs. Video is a great way to foster employee growth by giving them the opportunity to learn new skills.
A report by Ninja Essays showed that video is a powerful and effective way to pass educational, informative, and business information at a lower cost. It is also a way to develop your team.
Data shows that technology-based training such as video is the most effective form of training. Studies show that, while the average content retention rate for an instructor-led class is only 58%, the more technology based experience enhances the retention rate by an additional 25 – 60%. Higher retention of the material yields a higher return on every dollar spent on training.
Video Benefit: Using video positively impacts employee development.
2. Success-Oriented Mindsets
Disengaged employees cost organizations between $450 and $550 billion annually (The Engagement Institute). How your company perceives success can greatly shift culture, and this affects the bottom line. It is important to acknowledge and incentivize personal success and career development without encouraging unhealthy competitiveness.
Testimonial videos are a great way to highlight team or individual success. For instance a video highlighting an employee’s 10 year anniversary, or a special story, or videos on core values, these types of stories remind everyone the true importance of the business and their roles.
The main purpose of a motivational video is to inspire Viewers . These videos are not meant to train employees or deliver information. Instead, they are carefully designed to inspire listeners to develop a sense of greater loyalty to the organization & renew their commitment to excellence.
Video Benefit: Videos can shift employee’s mindsets about success.
3. Establish Core Values
Core values support a company’s vision, define its culture, and set a standard for decision making. They are the building blocks that make up a company’s identity. A culture built upon values will lead to higher productivity and employee retention.
80% of employees felt more engaged when their work was consistent with the core values and mission of their organization. (IBM) By incorporating video into your HR Marketing strategy, you can show — not tell– employees how the culture of an organization should look. Pulling words off the page onto the screen makes your mission statement more relatable and valuable to employees.
Video Benefit: Video helps you share clear and defined values.
4. Connect With Leadership
In many ways, culture is a top-down phenomenon. Top management and leadership teams should set a clear example of company values. By giving upper management a face to their name, employees will be more receptive to their leadership. Employees look to leaders who truly believe in the company’s vision and mission. Studies have found that belief in senior leadership is the strongest engagement driver in the office. (Modern Survey)
Video gives your leadership team a platform in which they can articulate it and spread the values of the organization in an explicit way. If you want your employees to create a results-driven masterpiece, you need to provide the right “culture canvas.” Your company will benefit from allowing employees to hear from leadership directly.
Video Benefit: With video, employees can build a personal connection to a leadership team.
In the end…
As a business, it can be easy to place an emphasis on profitability over culture. However, as an HR professional, you know that creating a strong organizational culture affects more than just the bottom line. Attracting top talent and maintaining employee engagement are just some of the positive results of maintaining a positive work environment.
If video is not already in your 2020 toolbox, it’s time to consider!